Ataraxia (at-e-rak-se-a):
A state of calmness and freedom from emotional distress, originating from ancient Greek philosophy

My approach to personal finance prioritizes financial structure
before making any kind of investment

My approach to personal finance is unique. It’s not cookie cutter “advisor” style. I am not a sales guy. I am a life coach. On this page, you will learn to retake control of your finances and save more of what you earn so you can earn more with what you save.

Without an emergency fund, your investments are not calculated decisions, they are Hail Marys, hoping for a good result from forces outside your control. With my properly structured approach, your Hail Marys will change to taking carefully calculated opportunities.

Losing your job is not an emergency. Serious illness, disease, or death are emergencies. When you take my approach, you will be securely prepared for all of them.

The best type of savings vehicle for your emergency fund is the one that is liquid (accessible), private, risk free, and tax free, with a consistent, strong dividend that has been paid every year for 120+ years.

Non-direct recognition loans work like a HELOC (Home Equity Line of Credit). If you know how a HELOC works, you can understand non-direct recognition loans. While a small portion of your monthly or yearly premium goes to paying for a death benefit, a greater portion goes towards building equity in an asset that is independent of the banking system, that you control 100%. I explain how it works in the video below.

With non-direct recognition loans, at the same time that your savings are being put to work for you in the world (buying assets or growing in investments), the cash value in your policy continues to grow as well, because the insurance company does not “recognize” the loan as subtracting from your savings balance.

Funding your children’s college plans, investing in the stock market, or purchasing assets like real estate or private equity are just a few of the opportunities that whole life insurance can help you with.

So why are you still keeping your savings in the bank? Since 2001, 567 banks have failed. No mutually owned life insurance company has ever failed. They themselves are insured and reinsured. Banks record your financial transactions, and sometimes report them to the government. Want peace, privacy, and security? Store your savings in a mutually owned life insurance company instead. Book a time on my Calendar below. I look forward to teaching you!

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